Foodservice operators were seeing green thanks to Avocados From Mexico
Glow Up Your Menu
OVERVIEW
Glow Up Your Menu from Avocados From Mexico (AFM) is an innovative, AI-driven solution built to inspire and educate foodservice operators about the benefits of adding avocados to their menus.
By blending multi-modal AI with digital creativity, the tool seamlessly incorporates avocados into a user’s specified menu concept to give them new ideas, while also showcasing consumer demand and profit potential.
THE CHALLENGE
Foodservice operators are constantly innovating their menus to keep them fresh and on-trend for consumers and profitable for the restaurants. But this work takes time, money, and an appetite for risk.
Avocados From Mexico needed to educate foodservice operators that avocados are an in-demand and profitable menu addition, and could be added to all cuisine types. They also wanted to do this in a tech-forward way, to be seen as an innovative partner.
THE ASK
AFM challenged us to create an innovative tool that would instantly show the value Avocados From Mexico adds—as an ingredient on menus, and also as a partner to operators. This tool had to be able to connect with foodservice operators where they were: at trade shows, site visits, online, and via remote meetings.
The Solution
We created an AI-powered tool that helps foodservice operators see, in a matter of seconds, how avocados can fit into their restaurant menu.
Not only does the tool suggest menu items aligned to the operator’s concept; during the processing time of 30-60 seconds, the interstitials show powerful stats around consumer desire for avocados on food and their willingness to pay more for it.
THE TECH
Glow Up Your Menu is powered by two different kinds of artificial intelligence working together seamlessly.
The experience starts when a user enters their restaurant name. GPT4 gets to work analyzing that restaurant’s menu concept. With the concept found, GPT4 generates three innovative menu items that fit that concept and include fresh avocados—sliced, mashed, or as guacamole.
Next, the descriptions of those new items are fed into Dall-E, which generates mouthwatering images to represent them. Images and menu items are presented to the user in one complete page, inspired by a menu that’s gotten an avocado glow-up.
All of this is done with one click of a button from a user perspective. To ensure brand safety during the experience, an attendee can only type in a restaurant concept name. For the AI components, each prompt includes guardrails to ensure no questionable text or imagery is served up.
During the process, AI requires an average of 45 seconds to generate results. We use these interstitials to give users data-backed insights and facts about fresh avocado that reinforced its popularity among consumers and its profit potential.
RESULTS
Glow Up Your Menu launched at the National Restaurant Association’s Annual Show, where AFM was making their debut as a participant. The kiosk innovated dishes for 250+ trade show attendees and beat the brand’s media demonstration goal.
Since its first use in October 2024, it has been taken to 2 more shows.
Avocados From Mexico is a brand that’s committed to reinventing the way its produce is marketed. This AI-powered experience attracted attendees, demonstrated the product’s innovative qualities in a new, near-instant and personalized way. And of course, automatically captured emails for follow-up leads.