270B is a minority-owned business
270B is a minority-owned business
and part of the National Minority Supplier Development Council Inc.
Avocados From Mexico
GuacAImole
The big game is the peak event of the year for guacamole, with an average of 250 million pounds of avocados consumed in the US during this time. With a recipe that combined AI and creativity, we helped Avocados From Mexico create even more appetite for guac and break through the noise of the big game, with a platform called GuacAImole.
Utilizing the latest advancements from ChatGPT-4 and DALL-E 3, GuacAI allowed users to generate unique guacamole recipes by simply uploading photos. The platform recognized ingredients from these images and suggested recipes, “guac-ified” existing dishes, or created custom guacamole based on party details. And of course, safeguards were built in for anything un-guac-able.
Results
GuacAI’s success gave avocado fans endless new ways to enjoy their favorite dip, and gave Avocados From Mexico the boost they craved, too.
- 20 EARNED PLACEMENTS
- +8 M IMPRESSIONS
- 1.4 B CAMPAIGN IMPRESSIONS
- +7 POINTS IN UNAIDED BRAND AWARENESS